Instead of traditional ownership or financing, InnerCirque offers members the chance to subscribe to curated pieces from both established brands and emerging designers. The service is designed to provide flexibility for people who want high-end interiors without long-term commitment.
“Luxury should never mean static or wasteful,” said Claus Trillingsgaard, founder of InnerCirque. “We believe in flexibility, sustainability, and making exceptional design part of everyday life.”
A Circular Approach to Design
InnerCirque’s name reflects its philosophy: creating a community that values both extraordinary design and circularity. By keeping furniture in use longer, the company seeks to reduce waste and promote sustainability in a sector often criticized for its environmental footprint.
Subscribers can swap, upgrade, or return pieces as their lifestyles and preferences change. Each plan includes insurance, easing concerns about damage to high-value items.
Benefits for Brands and Makers
Beyond consumer access, InnerCirque also positions itself as a solution for furniture manufacturers and design houses. The model allows brands to turn unsold stock into recurring revenue while encouraging longer-lasting, more maintainable designs.
“Instead of leaving pieces idle in warehouses, our partners can keep their furniture in circulation and extend its life cycle,” Trillingsgaard explained.
Market Rollout
The service is initially available across Denmark, with plans to expand further and add collaborations with iconic labels as well as independent designers.
More Than a Platform
InnerCirque presents itself not just as a rental service but as a lifestyle philosophy: adaptable, sustainable, and personal. For design-conscious consumers, it promises access to luxury without the commitment of ownership.